Dobrodelni radijski oglasi s Petrom Polesom, Špelo Močnik, Tino G., Sašem Pappom.

Celotna dobrodelna radijska kampanja se je začela z njo, RABi (kaj mislite, kako je dobila ime? ;)! To je njena in moja zgodba.

Ko me je Nina L. Dekleva, ena izmed 4 organizatork (jaz jim rečem IL BLONDIVO ;) društva ANIMAL ANGELS SLOVENIA prosila za pomoč z radijsko strategijo za najavo super diamantnega dogodka, 1. dan [...]

My Radio Fashion – fashion for radio people!

Here we go, my dears!
THE ONE AND ONLY WORLD’s DESIGNER RADIO FASHION!!!! Oh yeah mamma!!! ;)
Join the UNITED NATIONS OF RADIO on Facebook’s My Radio Fashion Fanpage.
New website coming soon, new orgasmicly amazing designs also! ;)
Your,
radio lady
Lenja

Robbie Williams and Take That have a message for all radio people out there!

They say: “The defenders of radio faith we are!”
Well, ok, you got me – they omitted the RADIO word but my dear radio people – we are the defenders of the faith in radio the medium!
Radio should stay a friend.
The one you would introduce to your mother.
The one that has your spare key.
The [...]

Kako napisati učinkovit radijski oglas – analiza by ROB.

Lubeki, danes bomo zelo praktični! Analizirali bomo radijski oglas!
OGLAS ZA ŠOLO JADRANJA (vsi podatki za jadralno šolo so izmišljeni):
Moški vokal:

Navtična šola Mare Valič – vaša najhitrejša pot do izpita za voditelja čolna, do izpita za radiotelefonijo ali za jadralno šolo! Pokličite 050 777 821

Naučili se boste vseh potrebnih pomorskih veščin, ki jih potrebujete [...]

Robbie Williams tells you the secret to radio advertising success!?

… you want it?
… are you ready for it?
… are you really?
It will hurt.
It will make you cry.
It will make you angry!
It will make you free.
And …. it will be your starway to success.
NEVER EVER again will you throw your (radio) advertising money through the window!
Rob(bie), come on – “sing” the secret of successful (radio) [...]

Beyonce – nova predavateljica na ROBu?

Uh, ja … dala bi vam najboljši nasvet o radiu EVER.
MAKE EVERY LISTENER FEEL special.
Poglejte ta video pesmi Irreplaceable in videli boste kaj je Beyonce uspelo naredili z več 10.000 glavo množico!
Za vsakega je pesem PERSONALIZIRALA!
Vsak izmed poslušalcev si je to pesem prisvojil in zato je vsakemu tudi Beyonce še globlje zlezla pod kožo.
Delate to [...]

Just words by Brian McColl.

A GUEST POST BY BRIAN MCCOLL from bmacmedia.com!
Imagine for a moment that you are a different person.
You are somebody else.
You are a man in his mid thirties. For the past five years you have been married to the love of your life – your childhood sweetheart. Things were good. Three years into the marriage and [...]

Tony Hertz, ROBov turistični vodič!

“Zdaj pa gremo še v en res legendarni pub. Tja vaju moram peljati. Tja pa res.” govori Tony Hertz, ko z Ano švigamo med boemskimi poletno okrašenimi ulicami Soha v Londonu.
22 minut kasneje.
Black Martini pub na Covent Gardnu je katastrofa. Tipičen primer filozofije blagovne znamke, ki teka na kratke proge. Vsi natakarji so tujci, ki [...]

Cilj vašega (radijskega) oglasa je …?

ROB me je resno pogledal v oči in budistično mirno rekel: “Vzami iz belo-zelenega lončka na mizi zelen flumaster in si to pravilo zapiši na beli list papirja ter obesi na naš inspiration wall!” :
Cilj vsakega (radijskega) oglasa je